Aana Crop Solutions ventured to revolutionise the Rice cropping ecosystem through the mechanisation services for better yield and income for rice growers. It is to capitalize on the Rice value chain thereby improving the Return On Investment (ROI) of Rice Growers & a sustainable business model for the company Company’s mission is to support the rice growers through mechanical intervention services viz. transplantation, harvesting, application of CP & Seedlings and also through extending support via crop input program through a robust micro retail structure. Procurement of grains and supply to high value markets with minimal transactional costs.