Ayyappa Agri Value Chain Pvt Ltd Chennai now with their parent company namely Ayyappa Vegetable Merchants is basically a vegetable trading company in the field for more than 65 years dealing various types of vegetables by procuring them from farmers directly through intermediary and selling it to retailers. Among the various vegetables procured, Carrot is one of the major vegetables procured directly from Nilgiris and sold to the retailers in and around Chennai. Now in order to give value added produce of Carrot, this Company is doing a dedicated service at village level by aggregating farmers groups in a particular village as Model Village with technical and financial support by way of inputs and promoting them with the advanced method of cultivation and post harvest management. A separate technical team was also established in support of the farmers from seed up to the harvest and processing of the produce.